Diets. They are oh so tempting with their promises of quick, easy and sustainable weight loss. And for the hardened dieter, there is never a lack of new options to replace last month’s failed diet.
Now, I’m the first to admit that advice of eating healthier and getting more active isn’t going to connect with most people, even if subconsciously they know that that is the real key to long-term health.
In fact, there is much that can be learned for many, even me, from how today’s fad diets are marketed and sold. They score a perfect 10 for their ability to hook a person in. Never mind that that hook is part of a tag-and-release program that will see you back in the wild quickly, now primed to be hooked by the next diet that comes along.
So for today’s blog, I thought I’d put together my checklist for the unwary to help them keep a sharp lookout for that tempting bait on the fad diet hook, so that the next time they may swim by.
When evaluating any new diet, give it a point for each item it checks from the list below. If it scores 2 or less, be alert, but not too alarmed. If it scores a 3 to 7, then you’ve got yourself a fad diet there. And an 8 or more, someone (not you) is getting very, very rich.
Fad Diet Checklist
- It has any of the following words featured in promotional material: fat blasting, fat melting, metabolism boosting
- It rates carbohydrates on the same level of evil as a dictator of a third-world country
- The first chapter includes the phrase: “Everything we’ve been told about nutrition is wrong’
- It goes into a few too many descriptive details about bowel actions for your liking
- It uses lots of impressive before-and-after weight loss shots. Because, you just can’t fake those type of photos can you?
- An A-list Hollywood celebrity used it to either shed kilos for their latest buffed movie role or got their pre-baby body back 1 week after leaving hospital
- The person promoting it has a PhD from a non-accredited, correspondence university. You know, like the place UK’s ‘celebrity diet doctor’ ‘Dr’ Gillian McKeith got hers from
- The phrase: ‘Endorsed by [insert name of credible and appropriately qualified nutrition professional]’ is not to be found anywhere in the book
- The diet rules are so complex, that for convenience sake it’s easier to buy specially prepared food and supplements. Fortuitously, the diet author sells these products on their website
- Dr Oz endorses it.